大多数小企业主都有自己的Facebook账户. 他们已经知道这个网站的来龙去脉和怪癖. So, starting up a Facebook page for their business isn’t such a struggle. They already have an idea of how best to reach their customer base through Facebook’s platform. 推特, 另一方面, 是不同的, and it may prove more mystifying to business owners who are unfamiliar with it. 对于这些, 推特 is like one of those peculiar Christmas gifts you sometimes get from that cousin you haven’t seen in ten years. It’s cool and pretty interesting, but what in the world can you do with it?
That question is often just the first in a score of others from small business owners investigating 推特. What follows is a list of eight common queries about the site and some helpful thoughts on how it can be useful in business.
1. 如今,推特的存在是成功的必要条件吗?
也许……但也许不是. 这完全取决于你的客户群. 如果你的客户——潜在的或实际的——不在推特上, 那你也不应该去得太频繁. 顾客在哪里,你就在哪里. 另一方面, 推特 is a great way to build relationships with influential people in your field, 甚至在其他相关行业——记者, 博客, 等. So, even if your target audience isn’t on 推特 and your customer base doesn’t grow at all, the site still gives an excellent opportunity for networking and spreading the news about your company efficiently and effectively.
2. 我怎样才能知道我的客户是否使用推特?
学习任何东西的最好方法就是问. Ask your customers if they use 推特 through your website or in person. Also, take a look at your analytics software to see if you’re getting any 推特 traffic. 记住, the influential 博客 and journalists talked about above are part of your audience, 太. 即使你的客户不在推特上, you can still use the site to communicate with these influencers.
3. 我应该有多少推特粉丝?
This is much easier said than done, but don’t focus on how many followers you have. It feels nice to have lots of followers because it looks like your 推特 account is successful, but that doesn’t necessarily benefit your company or add anything to your bottom line. 而不是, 看看你在推特上的新客户数量, 以及你的DET365官方APP下载活动, 都在引进. 和, don’t forget that it’s much better to have a small group of loyal followers than a large group of people who are followers in name only and ignore your tweets.
4. 我一天应该发多少条tweet?
随大流. As with all social media efforts, a small business’s 推特 account should be dynamic and human. It’s perfectly acceptable to tweet a lot one day and not so much the next. Tweet as often as you can while being relevant and interesting. But, if you feel you’re becoming repetitive and boring, let off for a little while. Your tweets shouldn’t seem forced – as if you’re just tweeting because you feel obligated. Your followers will notice this, and you’ll come across as strained or even pushy. 记住 that one of the main reasons people stop following business 推特 feeds is because companies post 太 much. You must strike a good balance that works well for your company and your customers.
5. 我可以转发客户的好评吗,这样会显得傲慢吗?
这里的底线很紧. 转发客户好评, 如果要做的话, must be done with humility and gratefulness and in extreme moderation. Not only can it seem arrogant – even if that’s not what you mean by it – it is also uninteresting and customers will eventually be bored by it. 因为这是个棘手的问题, perhaps it’s best just to send a personal reply to tweets praising your company. 这将是另一个重要的人与人之间的例子, 公司客户联系, and the person will likely be much impressed by your customer service.
6. 我的推文应该链接到其他网站吗?
当然. 他们没有理由不这样做. Your customers will surely appreciate that you’re willing to share links to other web content that will interest them. It shows your humanity and humility – proving that you know there are other excellent sites on the internet and that you aren’t trying to balloon your vanity by pretending your site knows all. Sharing links outside of your own work makes your 推特 account more interesting and followable.
7. 那竞争呢?? 我应该在推特上链接或提及他们吗?
当然,这要视情况而定. There are times when a link to or a mention of your competition is actually beneficial to you as well as them. 例如, if a customer tweets to you and asks for a product or service that you don’t have, you could point him/her to a competitor that does have what s/he needs. You’ll be doing a favor for both yourself and your competition. 另一项业务将, 当然, 有另一个客户, but you’ll have proven your integrity and your commitment to serving your patrons no matter the cost. Your customer base will appreciate you all the more for this.
8. 我需要回复每个发推特给我的人吗?
这也要视情况而定. 你应该, 当然, 忽略垃圾邮件之类的, but you should always respond to legitimate tweets from your customers – until your business is booming so much that you can’t possibly acknowledge all the messages. 这(如果发生的话)将是很长一段时间的事情, so, 与此同时, 享受与客户的交谈. 回答问题,给出建议,平易近人. 不要让自己显得冷漠无情, and don’t underestimate the value of social media communication with your customers.
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